Evolution and Perks of Email Marketing

The evolution has come a long way, and if you think that email marketing has not survived the storm, think again! With many established online businesses generating revenue through their email campaigns and promotions, it is evident the approach is still vital.

Why Email Marketing as a chosen channel?

First thing first...email has always been a recognized medium of communication on the internet space. Emails have been travelling inboxes even before social media came into existence. Even today, emails are considered as the most corporate and formal channel of communication and hence has been adapted by both large and small businesses to communicate effectively. So, there is still a large segment of the market that is more accustomed to communicating via the email.

By the way, what do you use?

Secondly, email is positioned as a very personal communication channel and can be viewed only by the individual who can login with the right credentials, whereas many other social media accounts are much easier to hack and corrupt. The one drawback with using emails for your social communication or business purposes, there are chances you might land up in the spam much likely. Having an email account is very common; you need it for basic work as well, setting up your Netflix account, important subscription and many other portals need your email ID. This is the primary reason why businesses should still stick to communicating via the emails to their prospects.

Is Email Marketing Small Business’s Best choice?

Lately, many researchers have arrived at a statement that shows email marketing can generate more new customers for businesses compared to social media channels. It is wise to take advantage of this and create a strategically assisted campaign for your business.

You can offer freebies and short subscriptions for the initial launch and gain trust of your customers. This will enhance your customer base and also help you promote newer products to an already existing database. Having reliable datasets is a must in order to generate better engagement with your prospects via email marketing.

Does your business need AJ Datamines?

Having AJ Datamines with you will empower your marketing strategies and support your budget. Our email datasets will help you reach the right prospects and decision makers. This interaction will generate better leads and long term customer retention. We house email datasets of global prospects that are verified and reliable who also belong to vivid industries.